Who We Are
New Tang Dynasty – NTD (‘we’ or ‘us’ or ‘our’) gathers and processes your personal data in accordance with this privacy notice and in compliance with the relevant data protection regulations and laws. This notice provides you with the necessary information regarding your rights and obligations, and explains how, why, and when we collect and process your personal data. This Privacy Policy applies when you use websites, mobile or tablet apps, or subscription, comment, or other services from us (collectively, the “Services”). We can be contacted by email at:
[email protected].
Information That We Collect
When you use the Services, e.g., purchase a subscription or other products, browse our sites, use our apps, complete a survey, etc., your personal information is collected by us.
Personal information is information that identifies you as an individual or relates to an identifiable individual.
We use and process your personal information to meet our legal, statutory, and contractual obligations, and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than already specified in this notice.
The personal information is collected in several different ways, including: registration forms, billing, user-generated content (e.g., comments), surveys, contacting our service center, different cookies and tracking technologies, and via other sources.
The personal information that we may collect includes:
- Email (only applicable to account registration for our newsletter service and subscription)
How We Use Your Personal Data
We take your privacy very seriously. We do not sell your data, and do not share or disclose your data without your consent, unless required to do so by law. We only retain your data for as long as necessary and for the purposes specified in this notice. The purposes and reasons for processing your personal data are detailed below:
- to improve the content of the sites and apps to serve you, make them more suitable to your needs, and increase their usability;
- to make your navigation more pleasant and personalized, with our products (such as content) and services personalized to you;
- to facilitate your experience and social sharing;
- to analyze and develop our new products and services for the interest of users;
- in specific cases we will be contractually obligated to share your data with one of our third-party partners mentioned above. In these instances, we will make it clear that the third-party partners, which the data you share will be transferred to, follow international data privacy protection regulations.
Sharing Your Personal Information
We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. We use third-party partners to provide the following services and business functions, and those third-party partners collect and process your data according to their privacy policy.
We may share your personal data with the following entities:
- our affiliated companies;
- third-party service providers, such as Google, to analyze how users use our websites and apps, and to track user interests, trends, and patterns in order to serve you personalized content that is relevant to your interests;
- third-party advertising partners, such as Google, in order to serve personalized, relevant ads while you are on our sites and apps.
International Transfers of Personal Information
Our third-party service providers such as Google, Facebook, and Twitter are U.S. companies. They comply with the EU-U.S. Privacy Shield Framework Principles (the “Privacy Shield Principles”) with respect to the collection, use, and transfer of personal data between the European Economic Area and the United States. This ensures international transfer of personal data between the European Economic Area (EEA) or Switzerland and the U.S. in full compliance with the General Data Protection Regulation (GDPR), thus ensuring a high level of protection of your personal data in case such international transfer takes place.
Safeguarding Measures
We take your privacy seriously and we take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorized access, alteration, disclosure, or destruction, and have certain qualified security measures in place.
Encryption is our security strategy to ensure the stored personal data can be accessed only by the authorized roles and services with audited access to the encryption keys.
Personal data is encrypted and stored in a private and isolated environment for extended security.
Consequences of Not Providing Your Data
You are not obligated to provide your personal information to us. However, as this information is required for us to provide you with our services/deliver products, we will not be able to offer some/all of our products or services without it.
How Long Do We Keep Your Data
We retain your personal data for as long as necessary for the purposes for which it is collected, i.e., to provide you with our services as our user of sites and apps.
Your Rights Under General Data Protection Regulation
If you are a resident of the European Economic Area (EEA) or Switzerland, the EU General Data Protection Regulation (GDPR) grants you the right to access any personal information about you that we process, and to request information about:
- what personal data we hold about you;
- the purposes of the processing;
- the categories of personal data concerned;
- the recipients to whom the personal data has been/will be disclosed;
- how long we intend to store your personal data; and
- whether or not we collected the data directly from you, i.e., information about the source.
If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to update/correct it as quickly as possible—unless there is a valid reason for not doing so, at which point you will be notified.
You also have the right to request erasure of your personal data or to restrict processing in accordance with data protection laws, as well as to object to any direct marketing from us and to be informed about any automated decision-making that we use.
If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the relevant request. This is to ensure that your data is protected and kept secure.
Please bear in mind that if you exercise such rights, this may affect our ability to provide our products and services to you.
Individuals Under 16
We do not intentionally and knowingly process personal information from individuals under the age of 16. The personal data of users under the age of 16 will be processed only if consent is given or authorized by the holder of parental responsibility over the child. We will make every reasonable effort to verify in such cases.
Lodging A Complaint
We only process your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however, you wish to register a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the supervisory authority.
Updates to Our Privacy Policy
We may update this notice from time to time. All changes will be posted and updated here. We will notify you directly by email (if we hold one for you) or by other appropriate means if any significant changes occur. Any changes to the privacy policy will become effective when the updated policy is posted. We advise you to check back here frequently to review the most current version of this notice.
