Chinese automakers aiming to disrupt the luxury car market by redefining “Made in China” as a symbol of quality. They are challenging traditional European giants such as Mercedes-Benz and Porsche. With competitive pricing these brands are eroding the market share of established luxury carmakers, forcing them to reconsider their strategies and profitability.
Chinese Carmakers Targeting Rivals with Inexpensive Cars | Business Matters (October 28)
By Don Ma