The iconic animated series SpongeBob SquarePants is celebrating its 25th anniversary, and Wendy’s has joined in on the fun with a SpongeBob menu.
Fast food chain Wendy’s announced that it has teamed up with Nickelodeon and Paramount to launch a meal that includes a “Krabby Patty Kollab” cheeseburger and a “Pineapple Under the Sea” Frosty at its U.S., Canadian, and Guam locations, starting Oct. 8.
The “Kollab” meal will be available for a limited time.
“Fans have eagerly speculated and imagined how this iconic patty might taste,” Wendy’s wrote in a news release.
The Krabby Patty is the same as Wendy’s regular cheeseburger, but with an additional slice of cheese and a “top-secret” Krabby Kollab sauce, the chain said. The Pineapple Frosty is vanilla with a pineapple-and-mango-flavored puree swirled on top.
“In a world of people cutting corners, Wendy’s is known for quality in everything we do—from our fresh, famous food to collaborations with brands that our fans love,” said Lindsay Radkoski, U.S. chief marketing officer for the company known for its square hamburger patties.
“It makes sense that two of the most iconic squares in pop culture are teaming up to bring a taste of this unique, limited-time experience to life for fans of all ages!” she added.
Los Angeles fans can enjoy an exclusive first bite on Oct. 7 through what the company described as “an immersive Wendy’s drive-thru experience” in Panorama City.
Fast-food chains are increasingly competing for customer dollars as fewer people dine out and spend less when they do. To combat slowing sales and declining restaurant traffic, companies are rolling out value meals and looking for ways to offer exciting limited-time products like this.
McDonald’s regularly releases celebrity meals, which feature items already on its menu but with a special name, finding financial success with them.
Another of Wendy’s rivals, Burger King, is also tapping into pop culture to lure customers. The chain is unveiling an “Addams Family” Menu, a partnership with MGM, available from Oct. 10 for as long as supplies last.
The Halloween menu features four items named after members of the spooky family: Gomez’s Churro Fries (cinnamon sugar fries with chocolate dipping sauce), Thing’s onion rings, Morticia’s Kooky Chocolate Shake, and Wednesday’s Whopper, a Swiss-cheese burger with a flashy purple bun and black sesame seeds. The chain’s junior meals will also come with limited-edition Addams Family toys.