Starbucks’s new CEO Brian Niccol says the coffee chain needs the fundamentally change its strategy, after a very disappointing earnings quarter. Niccol says he wants to to change the menu, improve the stores, and bring back sharpies.
Starbucks’s new CEO Brian Niccol says the coffee chain needs the fundamentally change its strategy, after a very disappointing earnings quarter. Niccol says he wants to to change the menu, improve the stores, and bring back sharpies.