Cheap price tags meet with a lavish marketing endeavor. Chinese-backed online superstore Temu dropped $21 million on three Super Bowl ads this year, along with $15 million in giveaways—despite allegations against the app of forced labor and counterfeit goods. And TikTok’s CEO faced with intense scrutiny over ties to the Chinese Communist Party. Rex Lee, cybersecurity adviser at My Smart Privacy, spoke to NTD about the controversies and the dark side of social media.