Buybuy Baby, a retailer of infant and toddler products, is set to close all in-person storefronts after it survived Chapter 11 Bankruptcy last year.
The retailer will transition to a digital-first business model and continue to sell products online.
“We’re transforming into a digital-first brand, focusing all our energy on providing an exceptional online shopping experience,” the company said in a statement on Oct. 18.
Buybuy Baby said they will close all remaining physical store locations by the end of the year. It currently lists 10 stores on its website.
The retailer once had 120 stores before its parent company, Bed Bath & Beyond Inc., filed for bankruptcy in April 2023.
Bed Bath & Beyond began closing all its Buybuy Baby stores, but it was bought out by baby goods retailer Dream On Me last summer, which re-opened 11 former stores under the brand.
The New Jersey-based Dream on Me purchased the Buybuy Baby brand and all intellectual property and digital assets for $15.5 million, according to court documents.
The parent company also reportedly bought 11 store leases for $1.17 million in auction.
‘New Chapter’ Online
The decision to close the stores comes after what the company describes as “a period of trials, learning, and invaluable insights.”
According to the statement, this move is a response to customer and partner feedback, which the company says has been “invaluable in shaping this new chapter.”
To facilitate the transition, Buybuy Baby said it will offer significant discounts on most in-store items starting Oct. 18. Customers can locate their nearest store using the company’s online store locator.
For those with existing registries, Buybuy Baby assures that these will remain accessible on the company’s website. Registry completion codes can still be used both in-store and online for applicable items, though in-store discounts will not be combinable.
Customers with outstanding furniture orders will be contacted directly by the company’s customer service team, according to the statement.
Gift cards will be honored at physical stores through Oct. 31 and will remain valid for online purchases at buybuybaby.com after that date.