Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. And it’s only getting worse: The brand has now fallen into third place.
Also brewed by Anheuser-Busch, Michelob Ultra has leapfrogged Bud Light to become the second-bestselling beer at grocery and convenience stores during the crucial sales period between Memorial Day and the July 4 holidays, according to NIQ data shared by industry trade publication Beer Marketer’s Insights.