Macy’s will close more stores than earlier expected during this fiscal year under the company’s revitalization program as the retail chain struggles with falling revenues.
“We now expect to close about 65 locations this year, up from our prior expectation of 55 and 50 at the beginning of the year,” Adrian Mitchell, CFO at the company, said during the company’s Q3 earnings call on Dec. 11. The closures are set to “occur post-holiday,” said CEO Tony Spring. Store closures are part of the company’s “A Bold New Chapter” initiative announced in February that aims to return the company to growth.
The plan involved shuttering roughly 150 unproductive stores through 2026, including around 50 by the end of the fiscal year (the Saturday closest to Jan. 31).
Since the second quarter of 2022, the company’s revenues have registered a year-over-year decline every single quarter.
In the most recent Q3, 2024, period, total revenues were at $4.9 billion, down from $5.03 billion a year back. Net income fell from $41 to $28 million during this period.
As of Nov. 2, Macy’s operated 459 stores under the brand name and also ran 32 Bloomingdale’s outlets.
When “A Bold New Chapter” was announced, Macy’s said that the plan would enable the company “to successfully drive sustainable, profitable growth, and create shareholder value.”
Macy’s shares tumbled after the earnings release but has since mostly recovered. The stock is down over 15 percent year-to-date as of the close of the market on Dec. 13.
Strained Consumer Spending
Macy’s store closures come as Americans have scaled down their spending habits. A July survey from TD Bank revealed that 30 percent of respondents had reduced their spending, citing concerns over the economy despite inflation slowing down.
More than 40 percent changed their financial priorities over the previous year. “Among those whose priorities have shifted, 27 percent report covering daily living expenses such as groceries and utilities is the priority that has changed the most.”
However, there has been a recent turn of consumer sentiment. A Dec. 11 report by McKinsey noted that consumer optimism in the United States has turned positive, hitting its highest level since before the COVID-19 pandemic.
It attributed several factors behind the optimistic upsurge, including a swift result for the U.S. presidential race, rising wages, and low rates of unemployment.
“Yet despite the new tide of optimism, consumers across income levels and generations said they plan to keep their spending habits relatively subdued, particularly in discretionary and luxury categories,” it said. “Their reported spending intentions suggest consumers are willing to delay immediate gratification in favor of long-term financial stability.”
In addition to Macy’s, several major retail chains have announced store closures this year. In October, convenience store chain 7-Eleven said they intend to shutter 444 underperforming outlets to manage costs and boost efficiency.
The company pointed out that the North American region was seeing a “tough consumer spending environment, particularly among lower-and middle-income earners.” People’s wages declined under the pressure of factors like inflation and interest rates, it said.
Earlier in March, Dollar Tree Inc. announced plans to shut down roughly 600 Family Dollar stores across the United States to boost profitability.
The lower-income customer base of Family Dollar was affected by rising prices and a reduction in government benefits like the Supplemental Nutrition Assistance Program, company executives said at the time.
In June, Walgreens Boots Alliance said it planned to close several underperforming stores over a three-year period. CEO Tim Wentworth cited the state of the economy as a challenge to the company.
“We do not anticipate significant improvement in the U.S. consumer spending backdrop,” he said. “We are especially seeing signs of strain on the lower-income consumer driven by accumulated inflation and depleted savings.”